These calculations are based on the following assumptions:

• on average, out of every 100 visitors to your store 2 people will place an order The percentage of visitors who purchase from your store. It’s safe to say that it will vary between 1.5–2.5%.
• the average order value will be $49 This number is taken from HipKart’s user statistics. The actual Average Order Value (AOV) might differ from store to store.
• your margin is 2x, which means that you must charge customers double the price you pay the supplier HipKart’s users usually sell their products at 2x the price they pay to their suppliers. You can user higher or lower markups according to your business strategy.
• on average it costs you $0.35 to attract one visitor to your site There are many ways you can attract a visitor to your store. It can cost you nothing, or you can pay $100s for only a few visits. Our example price is based on using Facebook Ads in a US market. However, it can be drastically different in your case.

Note: Earnings are calculated by taking your sales and subtracting what you pay to your supplier and what you pay for advertising your store.